Picture this: It’s 7 AM. Your alarm blares like a personal trainer you never signed up for. You roll out of bed, coffee in hand, armed with a to-do list that looks more like the Dead Sea Scrolls. You’re fully booked, double-booked, and somehow still managed to squeeze in a "quick" client who wants “just a little extra”. Welcome to the hustle life, darling.
But wait—what if we told you there's another way? A magical, stress-reducing realm where you can sip iced lattes, enjoy your weekends, and still grow your beauty business. Enter: the soft life.
The Great Divide: Hustle Culture vs. The Soft Life
Hustle Culture:
- 12-hour shifts, back-to-back clients, and answering DMs at midnight.
- The constant pressure to be "booked and busy."
- Wearing burnout like a badge of honor.
The Soft Life:
- Prioritizing work-life balance without sacrificing success.
- Setting boundaries (yes, you can say no to that 9 PM lash fill).
- Working smarter, not harder.
The Funny Story: A Tale of Two Lash Techs
Meet Amber and Jade, two lash techs with the same number of clients, but wildly different lives.
Amber lives by the hustle code. One day, she tried to squeeze in "just one more client" between her already packed schedule. Mid-application, she realized she'd accidentally glued her own sleeve to the client's lashes. Picture her doing an awkward limbo dance trying to free herself—while keeping a s
traight face. (Spoiler: She did not keep a straight face.)
Meanwhile, Jade adopted the soft life. She scheduled breaks, raised her prices to reflect her worth, and started automating bookings. No lash-related limb entanglements. Just peace, prosperity, and perfectly separated fans.
So, How Do You Work Smarter?
Raise Your Prices (Gasp!)
If you're fully booked, it's time to level up. Quality over quantity.
Automate Your Admin
Use booking apps and automated reminders. Less time texting, more time relaxing.
Batch Your Tasks
Instead of sporadically posting on social media, batch content creation. One hour, one week’s worth of posts. Done.
Boundaries Are Beautiful
No more “quick” last-minute appointments. Protect your time like you protect your favorite tweezers.
Invest in Yourself
Training, mentorship, self-care—it’s not a luxury; it’s a strategy.
Final Thoughts:
Hustle culture may glorify the grind, but the soft life celebrates sustainability. Your beauty business should make you feel empowered, not exhausted. After all, you didn’t choose this career to work 24/7—you chose it because you love it. 🩷
So, are you Team Hustle or Team Soft Life? (Or maybe a fabulous mix of both?)
